BBW focus kitchens 2013 market consumer trends: kitchen winner kitchens today are a major pillar of the market home & Interior. The kitchens have moved after the home furnishings (upholstery and furniture) in the importance of sales in second place with a total sales volume of 9 billion euros (HAP without rinsing and accessories). And after the rollercoaster ride of the past few years. Continue to learn more with: Kevin Johnson. Many sectors are drawn in the wake of the financial crisis. Not so, the interior design sector, which gives a positive message at a time. And the absolute champion is currently the kitchen industry. The uncertainty in the German population is large and the financial investment opportunities are getting worse.
Since many investors in concrete gold flee. And where will be built, because consumers need kitchens. And that’s not all the positive messages. The private sector moves we know more and more the focus of interest of the population in a crisis. It will be rebuilt and expanded, it will be renovated and bought new for the apartment and the House.
This is true especially for the kitchen too, which moves more and more into the spotlight of the homing. Already for a long time, the kitchens are increasingly considered living. Today social events will find in the kitchen”instead. There is not only cooked, but at the same time the perfect dinner. The market and consumer kitchens 2013 by the bbw marketing and Nelson GmbH focuses precisely for this reason customers in the foreground. The outstanding element in this study however, is the combination of a very extensive survey with desk research and a scenario analysis. This combination is quite unique. Coming out is a complete picture of the industry with a comprehensive characterization of the consumer. Due to the strong increase of importance of kitchens for consumers, designers and product planners have the kitchen even more than previously discovered.