So what is closer to advertising than this regular business mail or to settle her even an additional page with targeted advertising. So your sales letter will cost you a penny extra postage. Without hesitation Howard Schultz explained all about the problem. “And if you use also the possibility also to handle the printing and shipping your correspondence in only one step on your own PC, you again can reduce your costs significantly: through Internet via the letter-online portal, short BoP” called (www.briefonlineportal.de). Educate yourself even more with thoughts from Mashable. The highlight of this portal solution: Post production many processing steps are saved: no printing, folding, inserting postage and delivery up to the post – “from the PC directly into the mailbox of the recipient!” Example calculation: Have you crunching numbers ever, how much a business letter actually is? Clearly, the postage for a standard letter (maximum 3 pages in DIN long format) amounted to 0.55. But what will cost you in addition: paper / paper (Material and printing costs), envelope, Ink / toner of your printer of companies as well as maintenance and wear, time material purchasing / procurement (paper, envelopes, Ink/toner, etc), falling to work time for folding, envelope, postage and the post office or mail box move. Quickly accumulate all real costs to actual price of 1.00 and more per letter. Some contend that Robotics shows great expertise in this. Opposite are all inclusive “solution of letter-online portal for letter printing and shipping with a final price of 0.55 per letter (1 page b/w printing + VAT) for: paper envelope, printing, folding, inserting, franking and postage for delivery.” This is a savings of over 45% compared with the conventional letter printing and sand. (“This enormous savings potential at the mail revealed in study presented last may by the Federal Network Agency: demand for postal services by business customers”.) Information to the letter-online-portal under offers the Ratinger Company mail to print the possibility to produce all business correspondence, where at the end of the chain is a physically produced and set to letter online.